the greenlight team

Dave Smyth
Managing Director
Dave has over 20 years of business development experience gained from
working in a variety of hugely successfully and dynamic organisations.
These range from the more traditional type organisations to the
evolving new business of the Internet and the ever changing face of
the radio industry. More recently he worked for BSkyB as one of the
directors who launched the Sky opt out service for Ireland.
Dave founded Greenlight having previously been Commercial Director
for Setanta Sports TV where he was involved in the launch of Ireland's
5th and only dedicated television sports channel.

Louise Murphy
Market Intelligence
Louise brings her top level managerial experience to bear on our Market Intelligence function having previously worked in a broad range of large organisations including multinationals and government bodies. With strong project management skills and experience in overseeing a flexible team of research specialists she is perfectly positioned to gain market insight and present them in a manner that is relevant to our clients no matter the size of their organisation. Louise has previously worked with companies such as Team Aer Lingus, Tesco’s, Bristol-Myer Squibb and the Public Appointments Service.

John McGowan
Strategic Planning & Advertising
The role of advertising needs to go beyond an introduction to your product; it must make the consumer want it. With 20 years of advertising & planning experience John creates a unique communications strategy for each of our clients helping them to better understand customer’s motivations and how best to position and communicate their products. Siemens, Airside Motor Park and UIP are just some of the clients that have benefited from John’s expertise.