Who We Are

Greenlight was set up to help companies effectively and economically reach the maximum number of potential customers or clients. We achieve this through the gathering of appropriate intelligence and its application through strategic marketing & sales.

We pride ourselves on our passion, professional integrity and best-in-practice business methods. With a combination of attitude and application we help companies like yours launch and advertise new products, establish or improve existing sales channels, increase their sales and most importantly maintain that progress.

Dave Smyth

Managing Director, Greenlight Ltd

Dave has over 20 years of marketing and commercial experience gained from working in a variety of hugely successfully and dynamic organisations. These range from the more traditional type organisations to the evolving new business of the Internet and the ever changing face of the radio industry. More recently he worked for BSkyB as one of the directors who launched the Sky opt out service for Ireland. Dave founded Greenlight having previously been Commercial Director for Setanta Sports TV where he was involved in the launch of Ireland’s 5th and only dedicated television sports channel.

Louise Murphy

Market Intelligence

Louise brings her top level managerial experience to bear on our Market Intelligence function having previously worked in a broad range of large organisations including multinationals and government bodies. With strong project management skills and experience in overseeing a flexible team of research specialists she is perfectly positioned to gain market insight and present them in a manner that is relevant to our clients no matter the size of their organisation. Louise has previously worked with companies such as Team Aer Lingus, Tesco’s, Bristol-Myer Squibb and the Public Appointments Service.

John McGowan

Strategic Planning & Advertising

The role of advertising needs to go beyond an introduction to your product; it must make the consumer want it. With 20 years of advertising & planning experience John creates a unique communications strategy for each of our clients helping them to better understand customer’s motivations and how best to position and communicate their products. Siemens, Airside Motor Park and UIP are just some of the clients that have benefited from John’s expertise.

Sam Bourke

Web Development & Design

Graduating from UCD with a BSc Hons Degree in Computer Science, Sam has been working with us for last 6 years. As head developer he has been demonstrating and combining huge technical knowledge and know-how with an excellent creative appreciation for ensuring that websites work on all levels. Working closely with clients he has forged a passion for creating fresh designs and writing quality code that deliver on the technical and business objective of a project.